Bridgestone Americas will display its new Firestone VersaBuilt tire line during the 2017 ConExpo-Con/Agg Conference in Las Vegas, March 7-11.

The Firestone brand’s first full line of off-the-road radial, VersaBuilt tires are designed to perform across a wide variety of environments, applications and equipment, the brand said.

“With more radial tires entering the off-the-road market, we saw a need to introduce a dependable product at an affordable price that is backed by a trusted brand,” said Taylor Cole, president, off-the-road, Bridgestone Americas Tire Operations. “Our construction customers are looking for a versatile line of tires that they can rely on to get the job done, and that’s exactly what they get with Firestone VersaBuilt.”

Designed for loaders, graders and earthmovers, the tires offer traction ranging from muddy to rocky surfaces, plus they are engineered for better wear life, durability and affordability, Firestone adds.

The VersaBuilt line offers three different tread patterns: the Firestone VersaBuilt All Traction (G2/L2), the Firestone VersaBuilt All Purpose (E3/L3) and the Firestone VersaBuilt Deep Tread (E4/L4).

All Firestone VersaBuilt tires include a steel casing and SideArmor sidewalls to protect against cuts and punctures; a non-directional, self-cleaning tread for added traction; and a tough tread compound to promote wear life, Firestone said.

VersaBuilt line includes 11 different sizes and is backed by a five-year limited warranty.

ConExpo-Con/Agg Conference attendees can view the new Firestone VersaBuilt tire line at booth N12503.