Michelin Group’s Michelin Challenge Bibendum will be renamed Movin’on. The global summit for sustainable mobility is scheduled for in June 13- 15, 2017, in Montreal.
Since 1992, Michelin has reaffirmed its vision of effective, sustainable mobility with the goal of helping people and goods to move about more efficiently. In 2017, the tiremaker wants to launch a new, even more open dynamic that will permit large and small companies as well as start-ups, scientific institutions and NGOs to offer sustainable mobility solutions, Michelin said.
Powered by this vision, Michelin has partnered with Montreal for the next Movin’on.
“Movin’on is more than just a name change; it’s a call to action,” says Jean-Dominique Senard, CEO of the Michelin Group. “Joining forces so that together we can invent, improve and project ourselves into tomorrow’s world of transportation is the key point. Montreal is a city that has pioneered in sustainable urban mobility and in a few months it will host a unique platform for demonstrating prototypes and innovations that support mobility. Let’s transform the transportation industry by soliciting the ingenuity of researchers, the agility of start-up creators and the technological power of large companies. I want this international event to create a roadmap that traces a tangible way to achieve the sustainable mobility of the future and that we can show to public authorities.”
In addition, Michelin is joining with C2, the Montreal-based company, as an organizing partner for Movin’on, the global sustainable mobility summit.
