Tire’s Warehouse Inc. (TWI) hosted its second annual Tire One Dealer event in Las Vegas earlier this month. With more than 250 attendees, the event consisted of a program update meeting and a customized, blackjack-style tournament, tradeshow and dinner the following evening.
Throughout the third quarter of the year, TWI’s Tire One dealers had the opportunity to earn “bust cards” by meeting goals with their purchases and then utilize them to progress in the tournament. The prizes consisted of cash rewards of $1,000 and $3,000, and the grand prize – a 2016 Mazda MX-5 courtesy of the vehicle’s OE supplier Yokohama Tire Corp. Armando Valenzuela Jr. and his mother Elsa from A&V Tire Service in Oxnard, Calif., took home the grand prize Mazda MX-5. The winner of the $3,000 was Mike Nalbandian from Tire Zone in Covina, Calif., and the $1,000 went to Alex Feliz from Redwood General Tire in Redwood City, Calif.
An unexpected complete blackout at the Paris Las Vegas Hotel & Casino also made the event one to remember. Events had to be moved from its original location and both Tire’s Warehouse staff and guests, whom were also residing at the Paris hotel were unable to access their rooms for the entire day. The blackout lasted 20 hours and guests were reassigned rooms at nearby hotels.
“Every host worries about an event going smoothly and enjoyable for their guests, but no one is ever prepared for an entire 3,000 room hotel and casino to be out of commission just hours before the event. No matter what happens though, the show must go on!” said Ken Hsu, Director of Marketing for TWI. “In the end, our team, the tire manufacturers and the Tire One vendors all powered through and turned incredible circumstances into an incredible event that was fun, exciting, and memorable for all.”
The TWI Tire One program is a comprehensive marketing program for independent tire dealers located in California, Nevada and ArizonaTo learn more about Tire’s Warehouse and the Tire One program, visit tireswarehouse.net.
