Michelin North America’s BFGoodrich brand has launched a new tire designed to keep up with the busy everyday lifestyle of the consumer – the BFGoodrich Advantage T/A Sport.
The tire is available for sale at more than 20,000 authorized dealers throughout the U.S. starting Aug. 1.
According to the brand, the tire offers consumers a bit of “FUN”:
– Four seasons of traction;
– Undeniable performance, mile after mile; and
– New levels of handling.
The new Advantage tire performs in all seasons and features locking 3-D sipe technology that enhances longevity and performance, BFGoodrich said. The sipes lock together under the tire’s footprint to provide stability, giving the tire more biting edges for increased wet and light snow traction.
Additionally, Aqua-Flume technology assists all-season grip and wet-weather performance, while the tire’s Next Generation ETEC (Equal Tension Containment) System helps keep the tire footprint optimized during cornering and high-speed situations and the next generation g-Wedge Sidewall Stabilizer helps provide a comfortable ride, BFGoodrich said.
Replacing the Advantage T/A, the T/A Sport also offers 12% better wet braking, 15% better snow traction and 15% better dry handling than its predecessor.
The BFGoodrich Advantage T/A Sport is available in 54 sizes, ranging from 15- to 18-inch sizes, with T, H and V speed ratings. Additional sizes for CUV, SUV and pickup trucks will arrive in 2017.
