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BFGoodrich Rolls Out New Advantage T/A Sport

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AdvantageTASportMichelin North America Inc.’s BFGoodrich brand recently debuted its new Advantage T/A Sport.

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Replacing its predecessor the Advantage T/A, the Advantage T/A Sport features improved traction, handling and braking performance as well as a continuous center rib to deliver consistent steering response and road feel, BFGoodrich said.

“BFGoodrich Tires is a brand that encourages drivers to explore the fun that driving can provide,” said Jon Hausman, marketing manager for BFGoodrich. “The overall message to drivers with active lifestyles, busy family lives or a combination thereof is simple: You don’t have to settle for merely getting from point A to point B. Because performance is happening with these tires on every drive, you can have a little fun along the way, every day with the BFGoodrich Advantage T/A Sport tire.”

The new Advantage tire performs in all seasons and features Locking 3-D Active Sipe Technology to help enhance longevity and performance. The sipes lock together under the tire’s footprint to provide stability, giving the tire more biting edges for increased wet and light snow traction, BFGoodrich said.

Additionally, Aqua-Flume Technology assists all-season grip and wet-weather performance, while the tire’s Next Generation ETEC (Equal Tension Containment) System helps keep the tire footprint optimized during cornering and high-speed situations and the Next Generation g-Wedge Sidewall Stabilizer helps provide a comfortable ride.

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The tire is available Aug. 1 in 54 sizes, ranging 15 inches to 18 inches, with T, H and V speed ratings and will include six new sizes not previously offered (three 18-inch, two 17-inch, and one 16-inch).

The tire is backed by a 70,000-mile limited treadlife warranty for T-rated tires and a 60,000-mile limited treadlife warranty for H-/V-rated tires.

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