Hankook Tire America Corp. won a 2016 Business Marketing Association B2 Award for its “Hankook Tire Kicks it into High Gear with Championship Program” campaign. Hankook worked together with Brodeur Partners to develop the public relations and social media campaign to support the tiremaker’s Formula Drift racing sponsorship.

“Designed to differentiate the Hankook Tire brand and showcase the performance of our tires among motorsports fans and consumers, the truly integrated PR and social campaign maximized our Formula Drift sponsorship throughout the season,” said Henry Kopacz, Hankook Tire America’s manager of public relations and social media. “As a result, we were not only able to amplify our sponsorship, but also increase brand awareness and transfer the excitement and energy from the drift track to our audiences through both earned and social media.”