Brian Cunningham has been promoted to vice president of sales for GCR Tires & Service, a division of Bridgestone Americas.

Cunningham will lead delivery of a consistent sales process across the GCR organization. He replaces Doyle Bradford, who was promoted to executive director.

“Brian’s extensive sales background and his strong drive to achieve both results and business growth will be implemented across our sales structure,” said John Vasuta, president of GCR Tires & Service. “We are excited to bring Brian’s customer knowledge, vast industry expertise and account development experience to the GCR organization.”

Cunningham joined Bridgestone in 1997 as part of Bandag retreading. Over the years, he’s held various positions with the company in both Bandag and Bridgestone’s truck and bus division.

Cunningham has a bachelor’s degree in business administration from the University of Cincinnati.