Bridgestone Americas has appointed Doyle Bradford to executive director, service offering, for GCR Tires & Service.

In this newly created position, Bradford will lead the design and creation of a standard service offering that reinforces GCR as a total solution, Bridgestone said.

“Doyle’s rich industry experience and extensive knowledge of the commercial business have enabled him to develop a comprehensive understanding of effective service models,” said John Vasuta, president of GCR Tires & Service. “His vision and expertise align with customer wants and needs, and will ensure that GCR delivers on its commitment to superior service.”

Bradford started with Bridgestone 25 years ago. Over the years he’s served as vice president of sales and operations for GCR and vice president of sales for Bridgestone’s commercial tire business.

Bradford earned a Bachelor of Business Administration degree from Appalachian State University.