Continental Introduces Convenient Belt Product Display Kit

Continental said its new Elite branded Belt Product Display Kit contains 16 12-in.-sized belt samples representing the automotive, industrial, outdoor power equipment, sport and heavy-duty truck markets in North America.

“This product briefcase is for anyone who sells Continental Elite automotive or heavy-duty belts,” said Tom Lee, Continental’s marketing manager for its North American aftermarket business. “The tool kit contains our expanded portfolio of belt products, and enables our sales associates, warehouse distributors, jobbers, professional repair technicians and consumers the opportunity to get hands-on experience of Continental Elite products. They can touch and feel the physical properties of our belt lines.”

The briefcase-sized kit features the company’s premium Elite brand of aftermarket products, including its Poly-V belt with Quiet Channel Technology, timing belt with OE Solutions Technology, and truck belt with Torque Team Technology.

The samples can be removed from the case, making it easier to view the belt profile on one side and the lay-line – including the Elite brand and part number, metric number and date code – on the other side.

Included in the lightweight kit is a sell sheet outlining the features and benefits of each belt sample. The briefcase also is designed to serve as a distinctive counter display.

GRI recently conducted programs in Sri Lanka to empower women and motivate children under its Green x Circle initiative. The company said these endeavors aimed to address the needs of the community, focusing on both women empowerment and youth motivation.

GRI recently organized a training program titled "Management of household finance under current economic conditions" at the Ingiriya Rubber Collecting Center in Sri Lanka, South Asia led by Shashika Nimali, an NLP practitioner and life coach. The company said this initiative provided women in the industry with essential skills and knowledge to effectively manage household finances. GRI's tailored training sessions equipped participants with tools for informed decision-making, ultimately fostering greater financial security and independence, the company said.