Trelleborg Wheel Systems is launching its Pit Stop Line game, a “lighthearted way of explaining industrial tire life and the advantages of using Pit Stop Line Tires.”
“We chose this way of promoting the Pit Stop Line because we want people to rethink what they know about industrial tires. Rather than do something technical and dry, we decided to do something that was fun and memorable,” said Ydo Doornbos, managing director of Trelleborg Wheel Systems Americas.
Trelleborg Wheel Systems launched the Pit Stop Line in May 2014.
The Pit Stop Line is an orange line embedded into the tire. This indicator is visible on the tire wall and is designed to reveal itself across the surface of the tire when the rubber has reached the end of its lifetime, the tiremaker said.
The Pit Stop Line game is available for download in both the Apple and Google Play stores.
