Pirelli has signed on to become the first diamond-level manufacturer/sponsor of Tyrexpo2015 in San Jose, Costa Rica.

Tyrexpo, which takes place April 19 through May 1, brings together wholesalers, marketers, retailers, manufacturers and anyone with an interest in instituting or enhancing business connections throughout the Latin American region, according to show organizers.

“We are extremely pleased to welcome Pirelli Tire as our first Diamond-level sponsor,” said Kenneth Mora, president of Eventions International LLC, which is organizing the exhibition. “Pirelli Tire’s commitment to this inaugural exhibition is proof that Tyrexpo2015 is poised to become a significant annual automotive business event as manufacturers, marketers and exhibitors gather to present their tires, wheels, accessory products and services to an audience hungry for the latest industry offerings.”

According to the show’s organizers, the inaugural Tyrexpo2015 will feature over 118,000 square feet of exhibition space, with over 325 exhibitor booths.