One hundred and twenty five years have passed since, Édouard Michelin took over a factory in Clermont Ferrand, France and renamed it Michelin et Cie. As part of its anniversary celebrations the tiremaker is asking consumers to take part in a treasure hunt across the United States.
Michelin will utilize geocaching, outdoor treasure hinting in which participants use GPS-enabled devices to find a specific location, to give away its prizes. The treasure hunt will commence in September when 1,600 Bibendum shaped tire pressure gauges will be hidden across the country. Adventure seekers will be invited to navigate to locations where these caches are hidden.
Participants are requested to take a photo of their Michelin Man tire gauges to share on Facebook, Instagram or Twitter using the hashtag – #MichelinQuest – in order to win prizes. The best 10 photos demonstrating “the spirit of adventure and the importance of mobility” will win a set of Michelin tires.
Those interested in participating should create an account on Geocaching.com and follow @MichelinUSA on Facebook, Instagram or Twitter. More information will be available at Michelin.geocaching.com.
