Pirelli Tire North America partnered with the BMW Car Club of America for its 2014 Oktoberfest on June 16-20. The annual event is a way for BMW owner and enthusiast to celebrate their vehicles.

Pirelli was the title sponsor of Oktoberfest’s Concours event as well as provided support for additional activities throughout the week.

“We are proud to strengthen our relationship with the BMW brand even further with our new support of the 2014 Oktoberfest event,” said Paolo Ferrari, PTNA CEO and chairman. “This reflects our commitment to our premium strategy and growth in the North American market. The BMW Car Club of America has an esteemed membership and enthusiast base that needs UHP products to optimize the luxury driving performance of the cars they are passionate about. Therefore we are honored to provide that through our premium tire offering and engage them at these events and through our OE fitments with BMW.”