In addition to offering special show savings, daily drawings for a Go-Pro camera and interactive product demonstrations, 50 Below, an ARI company, is unveiling dealer website platform upgrades at this year’s SEMA Show/Global Tire Expo (booth #30267).
According to the company, new features, which are designed to meet the specific needs of automotive tire and wheel dealers, include:
• Customers can now see plus sizing for wheels from the largest catalog database in the industry.
• To drive more website traffic, enhanced search engine optimization capabilities include expanded, built-in tools to make sure dealer sites include content that is fully indexed, use search-friendly URLs, specific page titles, META descriptions and keyword tags and are fully compliant with SEO practices.
• Power User Tools now enable independent tire and wheel dealers to upsell additional products and services to buyers. When a consumer adds tire installation to the shopping cart, dealers now have the option to display additional services and add-ons at MSRP or special pricing.
• The Instant Search bar now quickly displays a complete list of services available and takes buyers directly to the appropriate page for more information based on their selection.
• Enhanced tire Information includes speed rating and load index, and consumer-friendly descriptions make it easier for consumers to select the best tire or wheel.
• ARI expanded the website platform’s mobile compatibility to include real-time pricing by location, browsing services by location, and the ability to either schedule an appointment or request a quote by phone or online.
• Enhanced quote and service forms display real-time pricing for tires, wheels and installation, and automatically add all of the pertinent vehicle fitment data to the service request. Additionally, consumers can schedule service and request quotes directly from the shopping cart.
• An enhanced vehicle look-up option enables consumers to quickly find and compare wheels and tires. The new “Wheels to Fit” and “Tires to Fit” options make it easier for consumers to custom-bundle products.
