Hercules Tire & Rubber Co. has named Communica as its global advertising and marketing communications agency of record.

Communica, which has locations in Detroit; Columbus and Toledo, Ohio; and Shanghai, China, will lead a worldwide rebranding campaign for Hercules, and provide advertising and marketing communications services to the tiremaker’s four divisions. Communica also will create new global and North American websites for the company, serving both consumers and dealers, Hercules said.
 
“Communica has a very successful track record in the automotive industry, along with an impressive global reach,” said Suzanne Mitchell, manager of brand development for Hercules. “Add to that their strategic skills and impressive creative, and we knew we had found the right partner.”