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Business Planning Guide for Tire Dealers: Online Reputation Checklist

You already know that keeping up with your business’ digital presence can be a challenge. Use this checklist as part of Tire Review’s Business Planning Guide to be sure your reputation online is up-to-date.


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You already know that running a business can be a challenge. It takes a lot of work to keep all of your plates spinning – balancing customers, employees, operations and cash flow against your long-term goals for growth. To help keep things moving forward in a positive direction, we offer you this special 2018 Business Planning Guide. Whether you use it as a reminder, a to-do list or plan of attack in preparation for the year ahead, we hope the information will further your success.

Online Reputation

ο Google your business name in all its keyword forms. See what comes up and what may need addressed.

ο Check your Google listing – what’s missing? Are the hours current? Are the links accurate? Be sure it’s updated.

ο Search your business across Bing, Yahoo, Ask.com and Yelp as well. Update those as needed. 

ο Set up a Google Alert for your name, your business name, and other critical possible search terms. That way you can see what others post about you and your business to take action to minimize any damage – and to thank them accordingly.


For more business planning checklist items, see our Facilities and Equipment checklistTax and Legal checklist, Business Value checklistWebsite checklist, and Employee Handbook checklist.

To print an easy checklist of the full 24-points, click here.

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