Gabriel Ride Control has been recognized by Frost & Sullivan with the 2010 Product Differentiation Excellence Award in the premium shock absorber aftermarket segment.

Gabriel’s MaxControl product was selected by Frost & Sullivan based on a series of evaluative criteria. According to Frost & Sullivan, Gabriel MaxControl was equal to or led in all categories explored: features/functionality, quality/complexity, customization, mix, target market, unique name/brand recognition. Gabriel’s overall weighted score of nine out of 10 beat all the premium shock absorber competitors, Frost & Sullivan results said.

“Ever since we invented the first shock absorber over a century ago, Gabriel has been responding to customer needs and driving the industry by introducing many well designed and innovative products to the market,” said Janet Qian, Gabriel senior manager of business strategy and marketing. “Generations have trusted Gabriel to bring the most tested and well-designed new products to our customers. It’s one way to ensure Gabriel continues to lead the ride control industry for another 100 years.”