Yokohama Tire Sales Decline in 2Q

Published: August 9, 2013

The Yokohama Rubber Co. announced a 0.6% decline to 209.billion yen in its tire operation sales from last year. Additionally, the tiremaker’s operating income decreased by 17.9%, to 13.9 billion yen.

The company noted less demand for OE tires in Japan and escalating price competition as factors for decreased sales. Additionally, demand in Europe, China and North America also slowed.

Overall, the company reported its net sales are up 0.3% from last year to 269.7 billion yen, reaching a record high in the first half of 2013. Its operating income and net income decreased by 4.2% to 19.1 billion yen and 5.3% 13 billion yen, respectively, Yokohama added.

Apollo Tyres begins Piccadilly marketing for Vredestein Ultrac Pro tire

The animation will include periodic takeovers of the entire digital Piccadilly Circus billboard, which is the largest digital advertising display in Europe.

By Christian Hinton

Published: May 15, 2024

Vredestein_Apollo-marketing-display-1400

Apollo Tyres commenced a pan-European out-of-home (OOH) marketing drive for its new Vredestein Ultrac Pro summer tire. The campaign kicked off with an animated display on the Piccadilly Lights advertising board at Piccadilly Circus in London, UK. Visible to onlookers 24 hours per day, the animation will include periodic takeovers of the entire digital Piccadilly Circus billboard, which is the largest digital advertising display in Europe.