Capitalized at 10 million baht (approximately 30 million yen), the new company will become the marketing and technical service base for replacement tires in ASEAN and West Asian countries and control purchasing functions of Yokohama Rubber Group manufacturing and sales companies in Thailand, Philippines, Vietnam and Taiwan in an integrated manner.
Yokohama Rubber established Yokohama Asia to further expand replacement tire sales in ASEAN and West Asian countries where vigorous demand continues to exist. In addition, the establishment is intended to promote brand/sales channel policies and enhance tire technical services, mainly in the area of high-performance passenger car tires, Yokohama said. (Tire Review/Akron)