Yokohama Tire Corp. has hired tire industry veteran Andrew Zeisser as its new director of OE sales.
Zeisser will be responsible for the company’s OE business in North America and will lead YTC’s OE sales, engineering and quality functions. He will be based at YTC’s Detroit, Mich., office.
Prior to joining YTC, Zeisser was vice president of OE for Hankook Tire America. He also has held various positions at Continental/General Tire, director of automotive engineering.
“Andrew is a long-time industry insider with 32 years of experience, many of them in the OE arena,” said Takayuki Hamaya, YTC’s chief operating officer. “He will be a strong, essential asset to Yokohama as we continue to expand our OE programs.”