Efforts made by Yokohama Rubber Corp. to increase brand recognition in overseas markets have been acknowledged at the Japan IAA Best Advertising Awards.
The company shares that at a presentation ceremony on Jan. 27, it will be handed the bronze award for its “Master of the Road” television commercial, which was aired in a number of international markets.
The commercial portrays armored samurai warriors making high-speed charges in various conditions while riding Yokohama tires in place of their trusty steeds.
The manufacturer reports that the “Master of the Road” commercial was shown in a number of countries, primarily Russia, and in these markets it inspired great public interest in the samurai and “dramatically improved” the Yokohama brand’s recognition and performance.
The Japan IAA Best Advertising Award is sponsored by the Japanese chapter of the International Advertising Association. The organization works in cooperation with Fox International Channels and holds the aim of improving the standard of international advertisements in Japan. (Tyres & Accessories)