Yokohama Tire Corp., which recently signed a sponsorship program with the Dallas Cowboys, added two more National Football League teams to its roster: the Denver Broncos and Baltimore Ravens.
As with the Cowboys’ program, the tiremaker said its sponsorship of the Broncos and Ravens is designed to generate store foot traffic and sales for Yokohama dealers. The one-year promotional agreements include Yokohama-branded signage at the teams’ stadiums; pre-game, post-game and in-game spots on their flagship radio stations; in-stadium displays and in-game announcements on the public address system and on LED boards; as well as hospitality opportunities at select games.
“Pro football is the number one sport in America,” said Dan King, Yokohama vice president of sales and marketing, “and we’ve had tremendous success partnering with NFL teams the last few seasons. We think our line-up this season, with the Cowboys, Broncos and Ravens is our best ever and will significantly elevate brand awareness for our line-up of tires, including the new AvidENVigor, as well as our eco-friendly, orange-oil infused dB Super E-spec.”
Along with the three NFL teams, Yokohama’s 2010 sponsorship programs include Major League Baseball (Los Angeles Angels) and National Basketball Association (Boston Celtics and San Antonio Spurs).
