Maxxis will sponsor three major league baseball teams in 2012, adding its name to support the New York Yankees, Los Angeles Dodgers and Washington Nationals.
Maxxis said the sponsorship deals provide it with signage visible behind home plate during “many of each team’s home games, providing exposure for the company’s brand to legions of baseball fans around the world.”
The Washington Nationals gained the Taiwanese tiremaker’s attention because its roster includes starting pitcher and Taiwan native Chien Ming Wang.
Maxxis International was also a sponsor and official tire of the recently completed Australian Open tennis tournament, which was held from Jan. 16-29. The company supports the English Premier League’s popular Liverpool Football Club, and also recently announced sponsorship of the Swan Yamaha British Superbike team, the 2011 British Superbike champions.
In Norway, Maxxis sponsors the Frisk Asker Tigers hockey team, whose games reach approximately 100,000 TV viewers in the country. The Tigers are eight-time Norwegian champions.