WTO Tariff Investigation Begins

Published: January 20, 2010

The World Trade Organization has officially opened its investigation into the added U.S. tariff on China-produced consumer tires imported into the country.

WTO arbitrators will evaluate whether the U.S. tariffs violate rules governing trade among the WTO’s 153 members.

These trade cases can take years to resolve, and may result in WTO authorizing sanctions against the U.S.

In September 2009, the Obama Administration ordered a three-year tiered added tariff on imported China-made consumer tires – 35% for the first year, 30% for the second and 25% for the third – supporting a complaint filed by the United Steelworkers.

Apollo Tyres begins Piccadilly marketing for Vredestein Ultrac Pro tire

The animation will include periodic takeovers of the entire digital Piccadilly Circus billboard, which is the largest digital advertising display in Europe.

By Christian Hinton

Published: May 15, 2024

Vredestein_Apollo-marketing-display-1400

Apollo Tyres commenced a pan-European out-of-home (OOH) marketing drive for its new Vredestein Ultrac Pro summer tire. The campaign kicked off with an animated display on the Piccadilly Lights advertising board at Piccadilly Circus in London, UK. Visible to onlookers 24 hours per day, the animation will include periodic takeovers of the entire digital Piccadilly Circus billboard, which is the largest digital advertising display in Europe.