Affinia Group’s Wix Filters rolls out a die cast for the 1939 Ford Deluxe Coupe as part of its die cast collection. This collectible is in 1:18 scale die cast replica, complete with custom paint scheme and vintage 1939 North Carolina license plate detail to commemorate Wix’s 75th anniversary.
An in-store promotion begins April 1 and continues until May 23, or while supplies last. Proof-of-purchase requirements include the purchase of three premium filters (oil, air and cabin air) in one transaction and $14.95 for shipping and handling.
The die cast will be produced as part of a point-of-sale kit that includes a counter card, poster and pressure-sensitive sticker sheet with pricing for customers.
