The look, personnel and approach to tire wholesaling will get a comprehensive overhaul when Ontario-based Wholesale Tire Distributors unveils the next phase of its growth strategy, the company promised.
WTD will reveal its new plans later this month, including new graphic identification and signage, an updated Internet presence, new incentive programs and a new local marketing tool for dealers.
The upgrades will include WTD’s Tire Choice associate store network, which the distributor plans to build from 14 to 40 stores in Canada by the end of 2012.
“To be successful in the future, it’s not going to be enough to bring inventory in one door and ship it out the other. We have to provide our customers something more – something that helps their businesses succeed,” said Jonathan Karelse, WTD vice president of corporate development and strategic planning.
“In our case, that means providing our customers a host of new value-added services like a web-based tool to help assess their local market based on vehicle population, type and age. It means creating an effective, transparent incentive system for counter staffs that not only reward them for learning about product, but for moving it at retail. And it means a heightened commitment to service with more and faster delivery schemes,” Karelse said.
