WECnology Endorses AskPatty.com

Dealer technology advisor WECnology is recommending that retail tire dealers across North America become AskPatty.com Certified Female Friendly.

“AskPatty.com offers a program for retail tire dealers that is extensive and comprehensive, and provides dealers with training, certification, year-round marketing to women, internet connectivity, social media support and a micro-web site aimed toward the female customer,” said Wayne Croswell, CEO of WECnology. “Our mission is to help tire dealers become more successful and profitable. We see the AskPatty Certified Female Friendly program as a perfect fit for our model of best-of-breed program offerings.

“We are very happy to add the AskPatty.com Certified Female Friendly program to our ever growing partner recommended programs,” Croswell continued.

Croswell and AskPatty.com CEO Jody DeVere met at the recent Global Tire Expo/SEMA Show in Las Vegas, and began talks that led to this recommendation and partnership.

DeVere partnered with Tire Review magazine to bring the AskPatty.com program to the tire and vehicle service sectors.

Headquartered in Amherst, N.H., WECnology provides complimentary recommendations of trusted, preferred technology providers with proven tire industry expertise.

Ascot Supply Corporation, based in Newnan, Georgia, has selected Mark Paquette for the newly created position of vice president. In this position, Ascot Supply said Paquette will oversee the growth of the company's products, corporate profitability, manage marketing and advertising and assume many other responsibilities.

He will work under the direction of current President David Kessler and officially begin his new role on June 3. Paquette joined the tire and automotive industry in the early 1980s at his father's tire shop, and his contributions to Mohawk Rubber Sales were instrumental in the company's growth and eventual sale to Myers Tire Supply in 2021, according to Ascot Supply. Paquette eventually was given a promotion to the role of director of operations at Myers Tire Supply.