Web Sales Potential Greater than Thought Says E-Tailer

According to Delticom, the number of potential online tire purchasers is much higher than many experts previously thought.

The online retailer has drawn this conclusion from the results of its “Reifen Online 2010” survey of 1,001 German motorists, which was conducted by renowned survey organisation Forsa.

Forsa survey revealed as many as a third of all German drivers can envision purchasing tires online; for motorists between 18 and 30 years of age, this figure rises to 42%.

"More and more consumers are apparently discovering the benefits of tire purchase from the Internet," commented Delticom CEO Rainer Binder. Survey results show that the number one reason why consumers purchase tires online is to save time through comparing products online – 95% of men and women stated this played a role in their decision to click and buy.

In second place was the argument that tires can be comfortably ordered from home – this benefit was a deciding factor for 89% of men and 96% of women who bought tires online. Price advantage was revealed to be an important factor 84% of men and 95% of women.

Although the wish for the best possible price was a "top three" reason for buying online, it was those from the higher income earning bracket that most frequently made Internet tire purchases. Some 39% of higher earners with a monthly household net income of over 3,000 euros said they could envision buying tires online. In comparison: 32% of respondents with a household net income between 1,500 and 3,000 euros and 28% of drivers with a household net income below 1,500 euros said would buy tires online.

Half of those from the survey group who currently cannot envision buying tires online stated they were reluctant to buy or order products online, and felt that personal advice was missing from the Internet shopping experience. (Tyres & Accessories)

Ascot Supply Corporation, based in Newnan, Georgia, has selected Mark Paquette for the newly created position of vice president. In this position, Ascot Supply said Paquette will oversee the growth of the company's products, corporate profitability, manage marketing and advertising and assume many other responsibilities.

He will work under the direction of current President David Kessler and officially begin his new role on June 3. Paquette joined the tire and automotive industry in the early 1980s at his father's tire shop, and his contributions to Mohawk Rubber Sales were instrumental in the company's growth and eventual sale to Myers Tire Supply in 2021, according to Ascot Supply. Paquette eventually was given a promotion to the role of director of operations at Myers Tire Supply.