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We Can Call the App BibTire

You might have seen this little item floating about and thought nothing of it.

Jim Smith
By Jim Smith
Longtime Tire Review Editor Jim Smith passed away on Feb. 18, 2016. He was 57. With 30 years in the tire and automotive industries, Jim's communications experience included stints as a newspaper reporter and editor, a public relations manager and a variety of creative and management roles with a B2B marketing communications agency. A Kent State University journalism major, Jim served as editor for a number of community newspapers in Northeast Ohio before joining Modern Tire Dealer in 1984. After four years in brand and corporate public relations roles with Bridgestone Americas, Jim joined Nashville's Stumpf Bartels Advertising in 1992. He became Tire Review's editor in October 1999. Jim was honored with the Ed Wagner Tire Industry Leadership Award by the Tire Industry Association in November 2014.
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But we suggest that you pay VERY CLOSE ATTENTION.

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Michelin has created iPhone applications that put its Michelin Restaurant Guides on millions of Apple’s vaunted cell phone. Now users can buy ($6.99 in the states, 7.99 euros in Europe) Michelin Guides for New York City, San Francisco, Germany, Spain & Portugal, Italy and the United Kingdom.

The “app” enables iPhone users to easily and quickly “find a nearby restaurant and call for a reservation. Each listing comes with detailed information, including address, phone number, opening hours, awards and Michelin guide comments. Users can also upload and share their opinion of the restaurant, by rating such features as ‘quality products,’ ‘inexpensive,’ ‘good value for money’ and ‘friendly welcome.’

Why is this important to you?

How long do you think it will take Michelin – or any tiremaker for that matter – create and launch a similar app for tire dealers?

If you have comments to share, send to me at [email protected].

– Jim Smith

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