Vianor to Use CIMS' POS Tire Registration - Tire Review Magazine

Vianor to Use CIMS’ POS Tire Registration

CIMS Tire Registration recently signed a Point-of-Sale electronic tire registration agreement with Vianor, Inc.

Vianor joins a growing list of CIMS clients who comply with the NHTSA Tire Registration Regulation (49 CFR Part 574) by registering every tire they sell electronically.  
“Tire registration is an extremely important safety issue for the tire purchaser as well as a legal obligation for the tire dealer,” said Susan Kruder, CIMS president. “By registering every tire sold electronically, Vianor Tire customers can be assured they will receive direct notification from the tire manufacturer/brand owner in the event of a safety related recall or campaign.”
Keith Reinders, Vianor’s retail support coordinator, said, “We are working with CIMS as a service to our customers, but also for our stores. We enter the DOT serial numbers at the point of sale and the information is forwarded to CIMS electronic tire registration clearinghouse. This saves us an enormous amount of time and is so much more efficient and accurate.”

The Vianor outlets involved in the agreement are located in Massachusetts, New Hampshire, New York and Vermont. They are part of Nokian Tyres’ Vianor chain, which consists of over 600 outlets in 19 countries. They sell and install all styles of tires, from winter and all-seasons to light truck and SUV from numerous manufacturers including Nokian, Bridgestone and Firestone.

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