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TrueContact Earns SEMA Product Award

Tire Review Staff
By Tire Review Staff
Published:
Conti-True-Contact

Continental Tire’s TrueContact tire earned a New Products Showcase Award in the tire and related product category at the 2014 SEMA Show.Conti-True-Contact

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Product Showcase Awards are presented to the most innovative and cutting-edge new and featured automotive aftermarket products, according to SEMA. Nearly 2,000 new products were entered across 16 categories.

“We’re extremely proud to be awarded the New Product Showcase Award in the tire and related product category by SEMA,” said Travis Roffler, director of marketing for Continental Tire. “The TrueContact brings together many of our innovative technologies into one all-season tire. We’ve worked hard to blend technologies such as EcoPlus, comfort ride and tuned performance indicators, to give consumers a tire that will save them money and give them the performance they demand.”

 

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