David Stevens, the newly-appointed managing director of the Tire Retread & Repair Information Bureau (TRIB), will be a featured speaker at the "Trends & Treads" 2011 annual convention and tradeshow of the Louisiana Independent Tire Dealers Association, slated for Feb. 24-26 in New Orleans.
“It’s a great opportunity for me to use my background in marketing to discuss with LITDA members ideas for improving their marketing and branding efforts across both retail and wholesale locations,” Stevens said. “We’ll look at some very specific strategies that have been successful within the tire industry that companies have used to increase sales and improve customer satisfaction.”
Prior to his appointment in November, Stevens held positions in marketing, sales and customer service efforts for E*Trade, AOL, FirstUSA and MCI Telecommunications in the U.S. and worldwide.
Those interested in attending the LITDA Convention and Tradeshow can visit www.litda.org or contact Jill at 225-767-7640.
For more information on TRIB, visit www.retread.org or contact Stevens at [email protected] or 888-473-8732.
