Toyo Tire U.S.A. Corp. has kicked off its largest-ever promotion. The Ultimate Ride Sweepstakes, which runs through Jan. 2, 2012, will award one winner a set of Toyo tires each week, in addition to offering a custom 2011 Dodge Durango to one grand prize winner.
The Mineral Gray Metallic Dodge Durango Heat Edition 4×4 is outfitted with a set of Proxes ST II high performance tires wrapped around 22-inch Savini Forged SV28c wheels. Other custom features on the 2011 Durango include a Magnaflow exhaust system, an upgraded Alpine Audio entertainment system, black leather interior with blue stitching, and a T-REX four piece flat black mesh grill fitted with the UFC logo (Toyo is the Official Tire of the UFC).
“We are excited to offer the Ultimate Ride Sweepstakes, giving people not just the chance to improve their current ride with a new set of Toyo tires but even win the ultimate ride – a custom 2011 Dodge Durango,” said Amy Coleman, senior director of marketing, Toyo Tire U.S.A. Corp “With a chance to win every week through Jan. 2, we encourage people to register online today.”
The Dodge Durango will make its debut in the Toyo Tires booth at the 2011 SEMA Show/Global Tire Expo, Nov. 1-4 in Las Vegas.
To enter and for Official Rules, visit toyotires.com/sweepstakes.
“This is the first of several big promotions Toyo Tires plans to unveil over the next 12 months,” Coleman added. “We look forward to driving more people to toyotires.com and ultimately, driving more people into the showrooms of our independent tire dealers across the country.”
The Ultimate Ride Sweepstakes will be promoted through an online advertising campaign covering automotive enthusiast websites, as well as sports, lifestyle and general interest. Banner ads will run on www.ufc.com and Facebook. Offline, Toyo said it will promote the sweepstakes in magazine ads and at events.
