Toyo Tire USA Corp. is increasing its sponsorship of college sports for 2011 with the addition of football sponsorships and expansion into more Division 1 conferences.
Toyo has sponsored Pac-10 men’s basketball on TV, and the John R. Wooden Classic and the Hardwood Series featuring match-ups between the Pac-10 and Big 12 schools.
With a new TV deal, Toyo will be reaching fans of basketball and football in the Big 10, SEC, Atlantic Coast Conference and the Big 12. The sponsorship will include men’s and women’s basketball, and event sponsorship will include the Pac-10 men’s basketball tournament, the Big Ten Men’s and Women’s Basketball Tournaments and the Big Ten Football Championship Game.
The sponsorships will include national broadcasts, signage at select venues and in-arena promotions, brand visibility during the Big Ten College Football Wrap-up Show on the Big Ten Network and display ads on the official Pac-10 website.
Toyo will continue its support of the Pac-10 Scholar Athlete Award, which recognizes an athlete in each of the Pac-10’s 22 sports who have maintained high grade point averages. The Scholar-Athlete of the Year receives a commemorative plaque and $1,000 is donated to the scholarship fund of his or her institution.