Toyo Tire U.S.A. Corp. is now the sponsor of Ithaca, N.Y.’s Cornell University Athletics, including football, men’s hockey, men’s and women’s basketball, and men’s lacrosse.
Sponsorship elements include field signage at Schoellkopf Field for football and lacrosse, as well as a branded dasher board in the Lynah Rink for men’s hockey. Toyo’s logo and a link to toyotires.com will also be present on www.CornellBigRed.com, the university’s sports site.
“We are excited that Toyo Tires now has a major presence in Cornell University athletics,” said Stan Chen, manager of events and motorsports, Toyo Tire U.S.A. Corp. “Cornell is a renowned Ivy League institution with a prestigious history, and is a perfect fit for our corporate culture of delivering outstanding quality and performance.”
Toyo Tires’ 2011 college sports sponsorships also include: thePac-10 men’s basketball tournament, 2011 Pac-10 Track & Field Championships, Big Ten men’s and women’s basketball tournaments and Big Ten Football Championship Game.
