ASA hosted its 18th InfoExpo conference in New Orleans to discuss the future of TireMaster software.
At the two-day meeting, the company introduced the latest versions of TireMaster software – the TireMaster 9.1 and the TireMaster Enterprise 3.5 upgrade – which are designed to improve tire business operations and marketing for independent tire dealers. Attendees also listened to keynote speech from entrepreneur, engineer and former NASA astronaut Story Musgrave.
The TireMaster 9.1 includes a pricing wizard, integrated promotional tracking and enhanced customer messaging, while the TireMaster Enterprise 3.5 upgrade features integrated texting to help merge vehicle owner records and numerous customer-requested enhancements, ASA said.
ASA also allowed attendees to view and comment on a demo of the G4 Point of Sale application, which is currently in alpha testing.
The ASA InfoExpo was hosted in conjunction with the user conference for ASA’s parent company, the Friedman Operating Group. More than 100 ASA customers, vendors and employees participated in the Friedman conference, plus another 300 users from the U.S. and Canada.