The Tire Rack has signed on as the Official Tire Retail Partner of the U.S. Ski and Snowboard Association.

The USSA is the national governing body for Olympic skiing and snowboarding.

Tire Rack will serve as an associate sponsor of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing, and will participate directly in five major USSA events nationwide, starting with the upcoming Jan. 17-19 USANA Freestyle Cup in Lake Placid, N.Y.
 
As a sponsor, Tire Rack will receive on-course banner signage plus presence on scoreboards and video boards, and the company will be featured on national television broadcasts with advertising on both NBC and the NBC Sports Network.

“The choice to partner with USSA was an easy one,” according to Matt Edmonds, Tire Rack vice president. “We make it our priority to help keep drivers safe on the road – or headed to the slopes – by researching, testing and educating the motoring public about the tires we sell and the choices that are right for them in, in any condition, especially winter.”