Tire Prices and Turbulence - Tire Review Magazine

Tire Prices and Turbulence

Pirelli execs, say news reports out of Europe, are not ruling out additional tire price increases in both the third and fourth quarters of this year.

Raw material, transportation (fuel) and energy costs are killing manufacturers in every sector.
I doubt that the situation will improve, and fully expect most (if not all) tiremakers to revisit pricing at lest twice more this year.

We’re not getting any help from anyone (re: government) at abating these ridiculous costs, especially in light of the astronomical net-net-net profits oil companies are turning. This isn’t about more drilling in North America or so-called “energy independence” – it is all about unfettered corporate greed.
Driving miles are being driven down sharply, which means tires lasting longer between replacements. Fuel costs add cost/profit pressure to your bottom lines, as well as those of your customers. Home and business heating costs next year are expected to escalate at unbelievable rates. If there is a light at the end of this economic-headache tunnel, I don’t see it.

If you have comments to share, send to me at [email protected].

– Jim Smith

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