TGI has added the Duramas line – designed to offer economy while still providing optimum tread life for a tire of its class – to its stable of house brands.
"Duramas is a green passenger car radial brand that was developed in order to offer our customers an economical alternative in a handful of high volume metric sizes," the company said.
Initially, Duramas is being launched in six sizes: 165/65R13, 165/70R13, 175/70R13, 175/65R14, 185/60R14 and 185/65R14. Additional high volume sizes, such as LT2257516 and LT2457516, in the light truck segment will be added during the first half of 2014.
TGI will exclusively distribute Duramas branded tires throughout Latin America, the Caribbean and Europe, and will offer the brand on a direct factory basis and fill-in program from its warehouse in Miami, Fla.