In addition to the Atlanta Falcons and New England Patriots coming to town, Tenneco’s Monroe Shockmobile will be visiting the city of Houston this weekend.
The Shockmobile will arrive in Houston Friday following a nearly 1,300-mile trip from its base near Monroe, Mich. The unit will visit several local automotive service locations and tour the city’s streets both day and night to ensure maximum visibility for the thousands of football fans arriving to enjoy the activities leading up to Sunday’s game.
“The Monroe Shockmobiles have become popular attractions in their own right during major consumer events throughout North America,” said Denise Hanefeld, brand and marketing manager for the North America aftermarket at Tenneco. “It’s hard to miss a nearly 30-foot-long rolling shock absorber, and this visibility helps Monroe communicate the ride performance benefits of replacing worn shocks and struts. It’s often difficult for drivers to detect worn or damaged ride control components, so it is important to have these components inspected by professional technicians and replace worn units to restore vehicle performance. The Shockmobiles and our ‘Feel the Difference’ campaign call attention to this important message.”
Shockmobile vehicles have joined the celebrations of several other consumer events in the past three years including the Indianapolis 500, July Fourth parades and college football games.
