“These lines target the budget-minded consumer with a combination of superior cold weather performance and an economical price point that delivers outstanding value,” TBC stated.
For the 2014-15 season, the Win-Turi 215 will gain 11 sizes in 15- through 17-inch wheel diameters, bringing the complete line offering to 28 sizes. Designed for compacts, sedans and smaller SUVs, the tire features a directional tread design with solid center rib for smooth handling and an optimized silica-based tread compound for enhanced cold weather traction, TBC said.
The Hifly Vigorous W601, which will be introduced in eight high volume LT fitments, features an aggressive directional tread design for optimum performance in commercial and full-size pick-up applications, the company added. The combination of the Win-Turi 215 and Vigorous W601 expands the complete studdable Hifly winter tire offering to 36 sizes.
The Win-Turi 212 studless line – with 49 popular metric sizes and an asymmetrical tread design – provides a high performing, high value product option for consumers seeking an affordable studless cold weather tire, TBC said.
“Today’s winter tire market is ultra-competitive, especially at the economy end of the price spectrum,” said Jon Vance, senior director of marketing for TBC Wholesale. “But, paying less shouldn’t mean giving up performance or quality. With the Hifly program, dealers can sell and consumers can buy with the confidence that the tires will deliver outstanding performance and grip when the temperature drops.”
