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TRAC, NRCan LRR Partnership Underway

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TRAC-New-LogoThe Tire and Rubber Association of Canada has updated the industry on its recently signed partnership agreement with Natural Resources Canada (NRCan).

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Signed on Feb. 26, the deal gives TRAC access to public funding through NRCan to support an education program to raise awareness of low rolling resistance tires and their energy-savings benefits.

Part of NRCan’s EcoEnergy Efficiency Program, whose objective is to improve energy efficiency in Canada, the partnership is the first of its kind for both TRAC and NRCan. TRAC said the program’s mandate to improve energy efficiency across various sectors will contribute to a cleaner environment, a reduction in greenhouse gas emissions, and save Canadians money.

Work on this project began in February and is anticipated to run until the fall of 2015.

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