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TRAC Finalizes Name Change, New Logo

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TRAC-New-LogoThe Rubber Association of Canada has formally changed its name to Tire and Rubber Association of Canada (L’Association canadienne du pneu et du caoutchouc).

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On June 19, during its 94th annual general meeting, RAC members unanimously approved the name change. Industry Canada approved the move on July 1, allowing the association to operate under its new name.

“Of our 25 member companies, only six have rubber mixing facilities in Canada. And, of these six companies, three are domestic tire manufacturers. Together, the domestic tire manufacturers and the offshore tiremakers collectively contribute 95% of the dues of the association. TRAC believes incorporating the word ‘tire’ into our name more accurately reflects this contribution and our broader role within the industry-at-large,” said the association in an official press release.

“The new TRAC logo is predicated on an abstraction of the iconic maple leaf. As one of the most recognized brands on the planet, the maple leaf provides an instant connection to Canada, as well as doubling as a symbol of environmental responsibility. Rather than a traditionally organic shape, the leaf is comprised of geometric forms that combine to mimic the pattern of a tire tread. The tire tread elements are arranged in a manner that sees them meet at a central point; this helps to articulate the concept of a unified association, or a central body.”

In addition to its name change, the association also approved a motion to amend its bylaws to realign the associations’ previous five membership categories to one class called ‘Member’.

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