sourcebook Archives - Page 2 of 3 - Tire Review Magazine
Consumer Study: Buying Behaviors

Get a better understanding of the buying habits of today’s tire customer, from what factors influence their tire purchase to how they prefer you to communicate and engage with them.

Tire Fitments & Brand Preferences Study: U.S. Regional View

Take a look at the top five PLT tire fitments within the five regions of the U.S. as well as a breakdown of dealer perceptions and ratings of passenger car tire brands within the same five regions.

Editor’s Notebook: Big Data to Set Your Course for Profitability in Motion

In the 2019 Tire Review Sourcebook, we showcase an abundance of data, statistics and information on tire dealer operations, tire brands and the automotive industry, presented in an easier-to-comprehend, more user-friendly format.

Tire Review Study: Tire Dealer Operations

In the 2019 edition of the Tire Review Sourcebook, we explore the many business aspects of owning and operating a tire dealership, including in-bay productivity, number of bays, the owners’ role in the business, gross profit margin, tire dealers’ major business concerns, top methods for tire dealership promotions, social media usage and more.

Sourcebook: 2017 Top Tire Sizes in the U.S.

Take a look at the last year’s most popular replacement and OE tire sizes across the U.S.

tire size
Market Profile: Tires

The tire industry is ever evolving. Passenger tire tariffs and pending truck tire tariffs are impacting or will impact the business of tire dealers across the U.S.  Recently announced mergers and plant expansions within the U.S. could shake up the market even more. With all of the shifts and changes and re-directions, it’s hard for

Industry Change Starts with the Independent Tire Dealer

Welcome to Tire Review’s SourceBook 2016. In the pages that follow, you’ll find the latest numbers, details and statistics based on in-depth research gathered from across our industry. The information in this issue is designed to help tire dealers better understand the market forces and global industry that directly impacts their business on a daily

Tire Brand Study

The Tire Review Tire Brand Study is  a compendium of how tire dealers feel the brands they regularly stock and sell perform in the market. Once again this year, tire producers and marketers are improving products and services and are better meeting dealer expectations. As a result there is an increase in overall scores across


The Tire Review TIRES Study  was developed to provide tire dealerships with more meaningful data to provide a clearer picture of how tires get sold in real terms. The TIRES Study captures live transactional data from retail and commercial tire dealers, including the top selling brands in each category as well as average over-the-counter prices

Market Profile: Service

Traditionally, Tire Review has paired service data with tire market data in one section. In 2016, we decided to break the information apart from the tire market information to help tire dealers realize the full potential of the service side of their business. All information is Tire Review research unless otherwise noted. Direct any questions

Pirelli Launches P Zero World App

Following the opening of its first retail location, P Zero World, in Los Angeles, Pirelli is launching a P Zero World mobile application for the Apple iPhone and iPad. “The P Zero World application is another example of Pirelli taking its pioneering heritage and technological leadership to service consumer needs,” said Rafael Navarro, senior vice

Toyo Expands Open Country Line

Toyo Tire USA Corp. has released two new designs to its Open Country line, the Open Country C/T and the Open Country Q/T, better positioning the product family for the projected growth within the light truck and SUV segment. Open Country Q/T or “Quiet Terrain” is designed to offer a more refined experience while still