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Business Operations

Tire Review Study: Tire Dealer Operations

In the 2019 edition of the Tire Review Sourcebook, we explore the many business aspects of owning and operating a tire dealership, including in-bay productivity, number of bays, the owners’ role in the business, gross profit margin, tire dealers’ major business concerns, top methods for tire dealership promotions, social media usage and more.

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In the 2019 edition of the Tire Review Sourcebook, we explore the many business aspects of owning and operating a tire dealership, including in-bay productivity, number of bays, the owners’ role in the business, gross profit margin, tire dealers’ major business concerns, top methods for tire dealership promotions, social media usage and more.

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Some of the highlights include:

  • 81% of respondents do not sell tires online
  • 54% say less than 10% of sales come from commercial tires
  • 47% say they are affiliated with a dealer-marketing group or franchise
  • 63% text customers in-shop repair updates, while 36% text customers service/maintenance reminders

Click the “Download” button below to view the full results of the study.

This survey was conducted between May 7 and June 6. There were 330 responses. The margin of error in this survey is 6% at a 95% confidence level.

To read the full 2019 edition of the Tire Review Sourcebook, click here.

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