Tire Fitments & Brand Preferences Study: U.S. Regional View

In the 2019 edition of the Tire Review Sourcebook, we take a look at the top five tire fitments in the passenger car and light truck segments within the five regions of the United States.

The section also includes a breakdown of dealer perceptions and ratings of passenger car tire brands within the same five regions, in the Tire Brand Study conducted by Marketplace Insights, where dealers rated each brand on several attributes to arrive at a composite, average score. This data can be used by dealers as a guide to regional tire preferences to help them fine-tune their inventory to best meet their customers’ needs.

Click the “Download” button below to view the full results of the study.

Tire-Fitments-Brand-Preferences-Study-US-Regional-View Download

You can view the full passenger tire and commercial Tire Brand Study sections here.

To read the full 2019 edition of the Tire Review Sourcebook, click here.

Cultivating a Company Culture in Your Tire Business

The coronavirus pandemic has generated headlines nationwide for the lasting impact it’s left, in one form or another, on seemingly every industry in the global market. And while a great deal of progress has been made in revitalizing our cities and communities, there are a variety of economic challenges that are only becoming increasingly exacerbated