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Pirelli Launches P Zero World App


P-Zero-AppFollowing the opening of its first retail location, P Zero World, in Los Angeles, Pirelli is launching a P Zero World mobile application for the Apple iPhone and iPad.


“The P Zero World application is another example of Pirelli taking its pioneering heritage and technological leadership to service consumer needs,” said Rafael Navarro, senior vice president of media relations, motorsports and prestige activation for Pirelli Tire North America. “We recognize the increasing shift to mobile consumption and challenges consumers face with information overload – so the P Zero World app is designed to be a streamlined resource for our customers, fans and advocates to stay up to date with the latest Pirelli news, motorsports action, products and special offers in a ‘premium’, highly personalized way.”

The app includes an extensive library of images and videos, race results, product information, a Pirelli social media hub, as well as a calendar of events including Pirelli racing series and car shows.


Additionally, the app will feature a dealer locator that uses iOS GPS to pin the users’ closest locations.

The P Zero World app is available for download on iTunes.


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