Mexico Archives - Tire Review Magazine
Pirelli Talks EV Tires for the Aftermarket, Investing in North America

You may not be seeing electric vehicles in your shop now, but, as market data predicts, they are coming, and tiremakers are preparing in a variety of ways to provide for this new vehicle segment. Thanks to its OE relationships and technology-driven development, one tiremaker that is making significant strides in this segment is Pirelli,

Pirelli Tire Claudio Zanardo Ian Coke
Pirelli To Invest $15M into R&D Hub at Mexico Facility

Pirelli has announced an investment of $15 million over a period of two years for the construction of an advanced technology and digitalization hub for tire production at its factory in Silao, Mexico. The heart of the investment will be the creation of the Italian company’s first R&D Center in Mexico, which will incorporate tire

Technology hub r&D center
Cooper Tire To Acquire 100% Ownership of Mexico Manufacturing Plant

Cooper Tire & Rubber Co. announced its plans to increase ownership in its Mexico joint venture tire manufacturing facility.

Cooper Tire & Rubber Co.
New NAFTA Deal: Update to U.S., Canada and Mexico Trade Deal Brings Changes for Auto Industry

On Sunday night, the U.S., Mexico and Canada reached an agreement to update the North American Free Trade Agreement (NAFTA).

NAFTA auto import negotiations Mexico U.S. Canada
Gomez Replaces Retiring Nash at Yokohama

Humberto Gomez has succeeded the retiring TIA Hall of Famer Gary Nash as president of Yokohama Tire Mexico.

Yokohama Partners with Horsepower Adventures

Yokohama Tire Corp. has been named the official tire of Horsepower Adventures (HPA), a specialized off-road driving company that operates on Mexico’s Baja peninsula.

Cooper’s Latin America Business Moves to New Office

Cooper Tire de Mexico, a wholly-owned subsidiary of Cooper Tire & Rubber Co., has relocated to a new location in Guadalajara, Mexico, from its offices in El Salto.

Michelin Building $510 Million Plant in Mexico

After reports of Michelin eyeing Mexico for a new plant, the tiremaker has announced it will invest $510 million to build a plant in Guanajuato, Mexico, that will produce high-performance passenger car and light truck tires. “Michelin is building this plant to respond both to sharp growth in Mexico’s automobile market and to the confidence that the

Michelin Invests $3.1 Billion in North America Growth Strategy

Michelin North America announced it has invested more than $3.1 billion since 2011 to support its sustainable growth strategies. “Michelin has invested billions of dollars and created tens of thousands of jobs since arriving in North America more than 40 years ago,” said Pete Selleck, chairman and president of Michelin North America. “Michelin North America’s

Mighty Tire Hosts First Dealer Meeting Trip in Mexico

Canton, Ohio-based Mighty Tire Wholesale has launched its “Great Escape” trip program for dealers this past February, hosting 30 independent tire dealers in Los Cabos, Mexico, for four days. “At Mighty Tire, we believe our customers’ success is very much our success as well, which is why we are so are committed to creating a

Bridgestone Hires New VP of Logistics and Supply Chain Management

Luis Solana has joined Bridgestone Americas as the company’s new vice president of logistics and supply chain management. “Luis is a great addition to the Bridgestone team, and his strategic leadership will take our supply chain organization to the next level,” said TJ Higgins, president of the integrated consumer tire group at Bridgestone. Prior to

Federal-Mogul Receives Prestigious Mexico Manufacturing Award

Federal-Mogul Motorparts was awarded Mexico’s most prestigious manufacturing award, the National Quality Award. Mexico’s President Enrique Peña Nieto presented the honor to Federal-Mogul in recognition for its “world-class quality systems, global competitiveness and customer-focused success of its expansive automotive friction facility in Tepotzotlán, Mexico,” the company said in a press release. Federal-Mogul built the 150,695-square-foot facility in 2001,