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Yokohama Partners with Horsepower Adventures

Yokohama Tire Corp. has been named the official tire of Horsepower Adventures (HPA), a specialized off-road driving company that operates on Mexico’s Baja peninsula.

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Yokohama Tire Corp. has been named the official tire of Horsepower Adventures (HPA), a specialized off-road driving company that operates on Mexico’s Baja peninsula.

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Through the partnership Yokohama’s Geolandar tires will be featured on all of HPA’s high-performance, purpose-built tour vehicles and support vehicles.

Yokohama will also have branding featured at the popular 50-room Horsepower Ranch Resort located in the mountains above Ensenada, Mexico.

“We are going strong in Baja – it’s the gateway to off-road racing,” said Fardad Niknam, Yokohama Tire director of LTR segment development. “Partnering with Horsepower Adventures is a great way to get more involved, support the off-road community and highlight our Geolandar line of tires, including the new Geolandar M/T G003.”

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