It’s Time to Get Hyper
There’s no doubt that consumers’ online activity has made a massive, lasting impact on marketing strategy. More than 2 billion consumers go online regularly, thanks to exponential growth in connectivity and devices like smartphones and tablets, according to a recent Google study entitled, “Brand Engagement in the Participation Age.” “Consumers have moved from leaning back,
Leveraging Online Reviews
Creating positive word-of-mouth advertising has always been a marketing cornerstone for successful tire dealers. Over the years, savvy dealers have fine-tuned their customer service efforts to maximize the potential for positive publicity from such brand ambassadors. It’s the same in today’s digital age – just multiplied exponentially. Where a satisfied customer was once able to
Free or Cheap Websites Aren’t Your Best Bet
Pick your cliché. If it’s too good to be true, it probably is. You get what you pay for. There are lots of advertising and marketing efforts out there that are pushing free services, or services that are so inexpensive that they aren’t representative of the true marketplace. These are often efforts to lure you
Taking Biz to the Streets
There’s no question about it – the world is going mobile. And so should your business. While that mostly means mobile communication like text message marketing and a mobile-friendly website, there’s another on-the-go trend infiltrating the tire industry. Mobile repair units – trucks or vans outfitted with tire repair, mounting and balancing equipment – are
Nobody Cares!
All the things that you feel make your business special most likely make you an indistinguishable tree in a forest. Just ask Mike Anderson, owner of CollisionAdvice. He routinely conducts an exercise in his sales and marketing best practices workshop where he passes out sticky notes and asks the audience to write down the three
Giving Your Business a Face Lift
We at Tire Review hear time and time again from our readers that in today’s ultra-competitive market, every edge is necessary to beat the competition. Fine-tuning your dealership’s customer service and perfecting shop operations are the first – and most obvious – steps. Beyond that, successful dealers are working hard to deliver even more to
Free or Cheap Websites Aren’t Your Best Bet
Pick your cliché. If it’s too good to be true, it probably is. You get what you pay for. There are lots of advertising and marketing efforts out there that are pushing free services, or services that are so inexpensive that they aren’t representative of the true marketplace. These are often efforts to lure you
Attract Customers Through TV
Last month, we covered the relevance of radio in today’s digital and social age. But what about television – perhaps the most expensive form of traditional advertising? While TV certainly is one way to reach a large number of people in your market with a custom-tailored message, what about the growing use of online streaming,
Google Is Not Calling
I’m Anthony. I work for a telemarketing company and spend my days calling small businesses and selling them things they really don’t need. And boy…I’m good at it! Commission sales really motivates me, and that’s how my company operates. If I don’t sell, I don’t eat. Let me tell you, I eat very well, drive
Army of Advocates
By now, you’ve been in the business long enough to know what it takes to earn a customer’s trust. Through top-notch employees, honest and thorough vehicle service, clean and comfortable showrooms – and of course, impeccable customer service – your tire dealership likely is reaping the rewards of hard work and focus. But there’s always
Dealers Tune In to Radio Benefits
Since the first radio commercial hit airwaves more than 90 years ago, large and small businesses alike have often turned to the medium to deliver their messages to consumers. This may lead to the assumption that radio advertising works – after all, longevity speaks for itself, right? – but we all know that the digital,
More Than Just a Website
By now, the majority of tire dealerships have websites – roughly 70%, according to the latest Tire Review research. But in today’s ultra-competitive online environment, just having a Web presence isn’t going to cut it. In order to get – or stay – on top, dealers need more than the basics. Bells and whistles can
